Want to tap into big Russia’s Internet market and make your website visible to 290 millions of Russian speakers around the world? Google is not the definite answer. Most Russian speakers prefer to use their own domestic search engine called Yandex.ru.
Today Yandex is the strongest local competition to Google, having up to 45 percent of the Russian market, which is 10 points ahead of Google and is now the No.2 search engine in Europe, according to comScore research. Yandex offers its own mail service protected by unique anti-spam technology, news clustering and aggregation, blog and Twitter search, free Web hosting, shopping, mobile search, photo-sharing, professional networking features similar to Flickr and LinkedIn and a homegrown electronic payment system called Yandex Dengi. So, Yandex is and will be the leading national search engine in the Russian language portion of the Internet.
To submit to Yandex and other Russian search engines, you need to have a Russian version of the website. If you do not have the Russian translation yet, you can use machine translation by Google or Babelfish. However no machine translation is perfect and quality Russian translation can be provided only by native Russian translators. Check out our translation rates and samples in Services.
Now that you have the Russian pages, you can add your website to Yandex search engine.
To submit to Yandex.ru, follow these steps:
1. Go to http://webmaster.yandex.ru
2. Enter the URL address of your website to the field labeled Главная страница (Homepage URL).
3. Enter the Captcha code into the field named Защита от автоматических регистраций (Protection against spambots)
4. Click the Добавить button (Add URL).
The next webpage informs you that the website is submitted successfully and will be reviewed shortly. That’s all. It takes up to two weeks for the website to appear in Yandex search results.
Google.ru is the second most popular search engine in Russia.
To submit to Google.ru, follow these steps:
1. Go to http://www.google.ru/addurl/
2. Enter the URL address of your website to the field labeled URL
3. Enter comments into the field labeled Комментарии (Comments)
4. Enter the Captcha code
5. Click the Добавить URL button (Add URL).
Now your website can be found in Yandex.ru and Google.ru.
If you find it difficult to translate the website to Russian or submit it to Yandex, you can always rely on Ivan PR specialists. We can help you to translate the website to Russian and get it indexed by Russian search engines, including Yandex, Rambler, Aport.
