Some developers market their mobile apps in Russia, but many still don’t. For those who are not afraid to step into this huge market, the results can be quite impressive.
One company that promotes their applications in Russia is Mobisle Apps. While most others simply translate the iTunes description of their app and wait for customers to come, Mobisle Apps runs full-blown marketing campaigns in Russia. We’ve put together a list of publications after their recent PR campaign to provide you with some inspiration and a great case study for reference. Take a look and see how far you can go, too!
In August 2012, Mobisle Apps hired us to support the launch of the MobisleNotes app in Russia. MobisleNotes is a simple application for taking notes and managing to-dos. Designed as a digital equivalent of a trusty old notepad, the app allows you to write down whatever is on your mind and check it off. Notes stay synced across all devices, including iPhone, iPad, Android smart phones and tables and PC.
To launch MobisleNotes in Russia, we translated their press-release and arranged for its publication on popular tech websites and blogs.
Reviews of MobisleNotes on Russian tech websites and blogs
http://www.4pda.ru/2012/12/12/82498/
4PDA is a popular portal about gadgets and apps for iOS, Android and Windows Phone. The average daily audience is approximately 450,000 visitors.
http://www.ixbt.com/news/soft/index.shtml?16/05/19
iXBT is a popular tech website about gadgets and applications for Windows, Windows Phone, iOS and Android. The average daily audience is 200,000 visitors.
http://www.iphones.ru/iNotes/246182
iPhones is a popular Apple blog about gadgets and applications for iOS. The average daily audience is approximately 103,000 unique visitors.
http://www.planetiphone.ru/apps/page37690.php
PlanetiPhone is a popular Apple blog about gadgets and applications for iOS. The average daily audience is approximately 61,000 unique visitors.
Results of MobisleNotes marketing in App Store
“I just wanted to say I am very happy with the result and I would like to continue to cooperate with app promotions in Russia. I have provided you with two screenshots from Android and iOS.”
Fredrik Olofsson
CEO, MobisleApps
Mobisleapps.com.
See the iPhone App Marketing in Russia page on our website if you’re interested in marketing your product in Russia, or contact us here.
Author: Roman Korolenko