Are you interested in marketing your Android application in Russia? Do you want to know what others are doing to create customer interest and increase installations there? Then you’ve come to the right place. This article highlights Xyrality that promoted their Lords & Knights game in Russia with our assistance. The tactics we used to create customer interest around their application can work for your project too. So let’s dig in!
Xyrality is a startup from Hamburg that creates and distributes strategy-construction games that can be played across various platforms, including smart phones and browsers. The company became famous after releasing its Middle Age MMOG Lords & Knights in 2011. The game achieved top rankings for the most profitable and most frequently downloaded apps in numerous important markets, and around 2,000 5-star ratings.
Xyrality asked us to help them promote the news about Lords & Knights for Android in Russia. We translated the press-release to Russian, and then arranged for its guaranteed publication on the popular Russian blogs about Android. Below you can see the links to those publications along with a short summary for each blog and a screen shot.
Reviews of Lords & Knights on Russian tech websites and blogs
http://4pda.ru/2012/12/12/82498/
4PDA is a popular portal about gadgets and apps for iOS, Android and Windows Phone. The average daily audience is approximately 450,000 visitors.
http://www.youhtc.ru/2012/12/feodaly-i-rycari-dlya-android-bystree-luchshe-krasivee/
YouHTC – technology website about HTC phones on Android and Windows Phone. The average daily audience is approximately 41,000 visitors.
http://www.thg.ru/technews/20121214_133123.html
Tom’s Hardware Guide – technology portal about hardware and software for various operating systems. The average daily audience is 87,000 visitors.
http://android.mobile-review.com/news/11753/
Mobile Review – technology portal about mobile phones, tablets and applications. The average daily audience is 100,000 visitors.
If you’re interested in marketing your product in Russia, see the Android App Marketing in Russia page on our website, or contact us here.
Author: Roman Korolenko